![Wella Illumina Color Permanent Hair Color, No. 10/1 Lightest Ash Blonde, 0.08103 kg : Amazon.co.uk: Beauty Wella Illumina Color Permanent Hair Color, No. 10/1 Lightest Ash Blonde, 0.08103 kg : Amazon.co.uk: Beauty](https://m.media-amazon.com/images/I/718u5u74piL._UX250_.jpg)
Wella Illumina Color Permanent Hair Color, No. 10/1 Lightest Ash Blonde, 0.08103 kg : Amazon.co.uk: Beauty
![Wella Professionals on X: "Who else is dreaming of shining ice blonde hair? ☀️ We're in LOVE with this frosted look created by Wella Passionista James Earnshaw 💕 #AskForWella #MakeChange #WellaPassionistas . Wella Professionals on X: "Who else is dreaming of shining ice blonde hair? ☀️ We're in LOVE with this frosted look created by Wella Passionista James Earnshaw 💕 #AskForWella #MakeChange #WellaPassionistas .](https://pbs.twimg.com/media/EkRzgFXXsAAjfhW.jpg)
Wella Professionals on X: "Who else is dreaming of shining ice blonde hair? ☀️ We're in LOVE with this frosted look created by Wella Passionista James Earnshaw 💕 #AskForWella #MakeChange #WellaPassionistas .
![Been doing my hair for the past year only bleach the roots and use wella illumina 10/69 is this color considered platinum? In indirect light it looks more yellow I hate that Been doing my hair for the past year only bleach the roots and use wella illumina 10/69 is this color considered platinum? In indirect light it looks more yellow I hate that](https://preview.redd.it/re920zpv5ss81.jpg?width=640&crop=smart&auto=webp&s=6efcd0a7953a4d89dac57a63e7e8b5c7e4a8ff18)
Been doing my hair for the past year only bleach the roots and use wella illumina 10/69 is this color considered platinum? In indirect light it looks more yellow I hate that
![Wella Illumina Color Permanent Hair Color, No. 10/1 Lightest Ash Blonde, 0.08103 kg : Amazon.co.uk: Beauty Wella Illumina Color Permanent Hair Color, No. 10/1 Lightest Ash Blonde, 0.08103 kg : Amazon.co.uk: Beauty](https://m.media-amazon.com/images/I/61lMW0wBGIL.jpg)
Wella Illumina Color Permanent Hair Color, No. 10/1 Lightest Ash Blonde, 0.08103 kg : Amazon.co.uk: Beauty
![Been doing my hair for the past year only bleach the roots and use wella illumina 10/69 is this color considered platinum? In indirect light it looks more yellow I hate that Been doing my hair for the past year only bleach the roots and use wella illumina 10/69 is this color considered platinum? In indirect light it looks more yellow I hate that](https://preview.redd.it/qim2jxpv5ss81.jpg?width=1080&crop=smart&auto=webp&s=5ba8d07d7646449c21d9433260e275445bed5ae7)
Been doing my hair for the past year only bleach the roots and use wella illumina 10/69 is this color considered platinum? In indirect light it looks more yellow I hate that
![Wella Professionals Illumina Colour Tube Permanent Hair Colour - 10/1 Lightest Ash Blonde 60ml | Demi and Semi Permanent Hair Dye | Sally Beauty Wella Professionals Illumina Colour Tube Permanent Hair Colour - 10/1 Lightest Ash Blonde 60ml | Demi and Semi Permanent Hair Dye | Sally Beauty](https://www.sallybeauty.co.uk/dw/image/v2/BBTX_PRD/on/demandware.static/-/Sites-sally-master-catalog/default/dwa5f0e663/images/original/127219_2.jpg?sw=1000&sh=1000)